A newsletter announcing your new product will create a buzz and your subscribers will line up on launch day to purchase it. Everyone loves a good deal so your subscribers are sure to enjoy getting emails from you that contain awesome coupons and promotions. To increase conversions, create urgency with limited-time offers.
For example, take a look at this eye-catching 8-hour sale email from Virgin Airlines:. A limited-time offer like this will create a sense of urgency and have your customers rushing to the checkout.
You can increase urgency even more by adding a countdown timer to your newsletter to show the minutes ticking by. Pair that with an OptinMonster sales countdown timer popup on your website and your sales will skyrocket. For eCommerce businesses, gift guide newsletters are a great way to promote the products you sell and generate more sales around the holidays. Create a refer-a-friend newsletter asking your loyal subscribers to recommend your business to their family and friends.
You can have your subscribers forward the email to their contacts. Then, if someone signs up for your email list, you can reward the original subscriber with a special discount. This is a great way to grow your email list and introduce your business to new, potential customers.
Case studies and testimonials act as social proof for your business. When a subscriber reads about a success story from one of your happy customers, it encourages them to become a customer too. Another effective form of social proof is user-generated content. Businesses typically repost user-generated content on their social media feeds, but you can also create a newsletter about it.
Creating a newsletter to showcase user-generated content will show your subscribers how many loyal fans your business has and it will help you boost sales too. So, if your business is holding an event for your customers and subscribers, be sure to send them an email invite.
Sending an email invite is a great way to remind subscribers about upcoming events and get a lot of attendees. You can also create event recap newsletters.
But, event recaps can also help inspire FOMO the fear of missing out in your subscribers. Webinar marketing is an effective lead generation strategy. With a webinar, you can provide free, valuable information to your target audience and turn them into email subscribers and eventually customers.
Like in this webinar email from Mintel, be sure to provide the date and time of your webinar, details about what attendees can learn, and a link where they can register. Check out these business information newsletters you can send to subscribers to educate them about your business and your brand. To connect with your audience and let them get to know the person behind the brand—share your company story. If so, promote it in your newsletter.
Make sure the resource is valuable to the reader and focuses on their needs; as opposed to writing an eBook about how awesome your company is. The content should be in-depth and fresh. COVID put a temporary hold on in-person events like trade shows and conferences, but a recent survey shows events will likely come back in Eighty-one percent of event planners will host their next in-person event sometime this year. Use your newsletter to invite or remind subscribers about upcoming events.
Marketers should tell customers about events like a webinar, charity drive, or customer appreciation sale in their next newsletter. Planning to attend a trade show?
Advertise the details in your newsletter. With an event like this, you can mention small tidbits of information over several different newsletters. Your newsletter is a great place to offer information about your business or brand. Here are a few ways to educate subscribers about your business:. A great newsletter has some authority to it. A letter from the business owners or CEO is a nice way to accomplish that.
The letter could thank customers for their support, discuss industry news, or talk about a new product the company is about to offer. Customers need to hear from those in charge now and then; it helps maintain a trusted relationship. Pay tribute to a special employee by highlighting him or her in your newsletter.
Keep it short and sweet, but provide enough information to show customers that your staff is top-notch. Always include a picture of the employee.
If you create an employee newsletter, highlighting team members is a great way to boost morale. What are the top five FAQs that your secretary or sales team receives each week? Use the information to create a frequently asked questions post for your newsletter or create a simple design element that adds one question to the bottom of each email. If the company has a new boss, is planning a renovation, or is changing the way it does something, use your company newsletter to update customers.
If customers are complaining about a particular aspect of your business, address it in your newsletter. Keep it positive, ask customers for their patience, and make every effort to fix the problem quickly. Break out your smartphone and provide a short tour of your business for customers to check out in your newsletter.
Give customers a look behind the scenes by posting pictures of employees moving massive inventory for the holiday season, or a shot of your team stocking shelves. If you have a few extra minutes, consider shooting short YouTube videos to give customers a glimpse of the work that goes into the business.
You can promote social initiatives in your newsletters too. Are you giving away something cool on Facebook? Remind your customers about it in your newsletter. Thanks for sharing the 5 tips! Thank you for this timely reminder. NOTE: This post was updated in September There are many things you should include in your newsletter to make it stand out from the crowd — here are 5 of the most important: A good title This is one of the first things your readers will see and is likely to be in the subject line of your email so make it fun and intriguing!
A call to action As well as sharing interesting information your newsletter is also the perfect platform to encourage people to do something, be it signing up for an event with a discount or simply directing them to view the latest work on your website.
Leave a comment Cancel reply Full name. If your image is purely for the aesthetics of the email, be sure to set an empty alt text value for the image. Be bold with your photos — but also limit how many you use in an email. Text-to-image ratio is how much text there is in comparison to images in your email. Images that contrast in color are not only impactful and interesting to look at, but they help ensure readers can see the images, too.
Including a healthy balance of whitespace is also a design best practice that can make reading your email easier for subscribers. Take these newsletter examples from Peloton , Flock , and Headspace.
All three newsletter examples use contrasting images and include enough whitespace to make for easy reading. The email design should also be a path that leads the reader toward your ultimate goal the CTA.
To give you an idea, here is an example from Moo , a custom print and design company. You want the most important information in your message to get noticed first. Choose an increased font size and bolded text for your headline. It makes the main message in your email stand out. Large header images evoke emotion. The image sets a mood happy!
Above are three drastically different emails that give each individual brand a unique feel, predominately through their use of photographic header images. Inside your AWeber account, use the Breve or Wane template to get started with a large header image.
Thanks to email segmentation, we can categorize subscribers with specific parameters and organize them into lists. Customizing emails go a long way when done correctly. AWeber user and personality test company Truity has seen increased open rates as a result of their personalization efforts, including personality type-specific messages, like the one below aimed at its a specific personality type — ENFP subscribers.
You can even personalization subject lines. This is a great way to increase open rates. Both can help you accomplish your goal and communicate your message. The InVision Weekly Digest is concise writing done right. Punchline copy delivered in an easy-to-read format. This rings especially true for long-form content. Break things up into short sentence paragraphs or use a bullet point format to convey your message.
Related: 8 Powerful Email Copywriting Techniques. It always begins with a long story. However, Handley does an excellent job of taking a ton of valuable information and presenting it in a digestible way. Trust is hard to gain and easy to lose when it comes to engaging with your customers. Providing value-packed content to your subscribers is a key component in seeing a positive ROI on your email campaigns besides to growing your customer base.
They ask for the reasoning behind the choices made to share some insight into the human decision-making process. Bottom line: If your content is not providing subscribers information worth their attention, leave it out of the email. Promotional content can yield successful results, too. This is an integral part of business for those in the eCommerce world, as well as for those promoting events and selling tickets. We see this executed well in this simple, to-the-point email from AWeber user and the band Phish :.
Mistakes happen, but if grammatical errors are consistently popping up in your email newsletters or any of your marketing materials for that matter , you run the risk of losing your credibility, customer trust, and money. Have an editor or a coworker with a trained eye look at the copy before adding it to your campaign.
Be sure to have them check it again after you finish building the email. Repurposing older, high-performing blog posts in your newsletter is a great way to source content, save time and drive new traffic to your best work. Add that fresh spin to your legacy content in your email newsletter to emphasize its timeliness and importance.
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